More than rubber on the road: Tires in an IoT world

A presentation at AWS re:Invent in in Las Vegas, NV, USA by Daniel "phrawzty" Maher

Pirelli is known for creating cutting-edge, high-quality tires with a focus on the performance needs of both high-end consumer drivers and professional drivers. But today, Pirelli tires are much more than rubber on the road—they are connected IoT devices reporting telemetry data to help drivers achieve their safety and performance goals. Between this telemetry function and Pirelli’s other applications, a huge amount of data flows into Pirelli’s systems. Ensuring that these platforms are scalable and reliable is Pirelli’s biggest challenge. In this session, Pirelli shares how these systems are built using AWS and are made possible by modern observability tooling.